A new spin on the endlessly fun appeal of ice cream.

Kansas City-based Glace (say it this way, “Gla-say”) Artisan Ice Cream is a more grown-up sweet treat expression, rich in texture and inventive flavors like Venezuelan dark chocolate, fleur de sel caramel and pineapple-cilantro sorbet. The corresponding brand expression is clean, sophisticated and a nod to the owner’s love of modern minimalism.

At the same time, the copy and color palette make the brand feel fun and approachable. The logo also incorporates a sly tie to ice cream with circles that look like melting “drips” hitting the floor, while tailored graphic elements help the identity look fashionable and unexpected in the category.

Design collaboration: Nathaniel Cooper  Photos: Gabe Hopkins and 8183 Studio.

Come on in.

Glace signage

Glace to go

Hi, may I help you?

Take me home.

Perfect pair.

To top it all off.

Get your just desserts.

That's some good stuff.

Glace print ad

Glace print ads/posters

Glace website

Ice cream!

Your turn.

Glace flavor contest winner

Mobile Glace flavor contest