A new spin on the endlessly fun appeal of ice cream.
Kansas City-based Glace (say it this way, “Gla-say”) Artisan Ice Cream is a more grown-up sweet treat expression, rich in texture and inventive flavors like Venezuelan dark chocolate, fleur de sel caramel and pineapple-cilantro sorbet. The corresponding brand expression is clean, sophisticated and a nod to the owner’s love of modern minimalism.
At the same time, the copy and color palette make the brand feel fun and approachable. The logo also incorporates a sly tie to ice cream with circles that look like melting “drips” hitting the floor, while tailored graphic elements help the identity look fashionable and unexpected in the category.